by Jordan J. Caron | on August 12th, 2012
I’ve found some good articles for you from this past week. The common themes are:
- content marketing
- adding value
- using both the above to stand out
Offering value through content marketing and then spreading that content on your social networks is the only way to stand out.
People’s news feeds and Twitter streams are crowded. You have to do something valuable for them to care about you and click on your articles.
I’ve also put a good article on why having too many sales isn’t a great way to build loyal customers and increase your profits.
Enjoy!
Be cautious of having too many sales
Say thank you to your customers but don’t have a hidden agenda
If you’re not going to create content, should you at least share relevant content from others?
Are you guilty of any of these mistakes?
The future of social media is offering value to stand out
by Jordan J. Caron | on August 8th, 2012
If your clients ask you questions, this post is for you.
You also must be blogging for this to work.
Don’t have a blog yet? Get on it! Because blogging for business and content marketing are taking over.
This strategy will allow you to rank quickly for targeted keywords. Great news for those who are in a crowded marketplace and have too many competitors’ websites to leap frog in the search rankings.
Continue reading to learn about an SEO strategy that will have profound results for your lead generation.
The Cookie Cutter SEO Strategy
Everyday people are turning to Google. They’re looking for your service.
Most business owners and service providers know that. When they think SEO, they think people are searching for providers like “Los Angeles divorce lawyer” or “Pittsburgh life insurance”.
People are searching those terms. A lot of them too. But the price and time to reach the top search results for those terms (keywords) is high.
Also this strategy is cookie cutter in my opinion. Everyone targets those keywords. And that’s why it’s so competitive.
You should aspire to stand out. Not follow the crowd.
Let me introduce you to the SEO strategy that will yield profound results. I’m 95% certain your competitors aren’t using this strategy.
Answer My Question Google!
Yes people are searching “Los Angeles divorce laywer”. But they are also searching to find out answers to their questions and problems.
Answer those questions for them!
The easiest way to do this is write down every question a client asks you. Also write down questions potential clients might be asking.
What you do next is simply answer that question by writing a blog post about it. The keyword you then target is that question.
So simple. What’s extremely beneficial about this is a qualified lead is landing on your blog post. They get their question answered and their happy.
It doesn’t stop there though. Perhaps this question has other questions tied to it. If you have a ‘recommended posts‘ plugin or links to other blog posts in the blog post they landed on, they can read more of your blog posts.
The longer they’re on your site, the better your chances are of landing that person as a client. That is of course if your website is properly optimized for generating leads.
Example Time
I read a great post on Marcus Sheridan’s blog last month. The topics were blogging and content. In the comment section I saw a wonderful testimonial for this SEO strategy.
My next example comes from Insurance Agent and internet marketer Ryan Hanley. He did the exact same thing I’ve explained in this post for his companies blog and the results are astounding.
And lastly I want to show my Peerless Golf blog’s Google analytics report for July 2012.
There is a slight problem with this SEO strategy which is known as targeting longtail keywords. But it can be easily overcome.
You’ll be targeting people from all over the world. Here’s a screenshot of the visitors locations.
Not exactly targeted. However I can easily change my settings through my Google Webmasters tools account to target searchers in a specific country.
If you don’t have Webmaster tools setup, do it know by reading this post.
So you’ll receive visitors from all over your home country. But in the example a few images above, Ryan Apsy and his shoulder pain found a Doctor who blogged about shoulder problems in his city. Depending on your average bill of sale or the lifetime value of a client, the ROI on even 5 people doing business with through your blog is massive.
The Ball Is in Your court
I’ll leave you with this. Write down every question you can think of when it comes to your business or service. Then get blogging!
by Jordan J. Caron | on July 22nd, 2012
If you missed it, here’s the link to the top weekly marketing articles.
This is a way for me to give you the most relevant articles from the past week. With so much content being spread around the internet these days it can he hard to find the good stuff. Especially since most of the marketing articles are geared towards bigger brands.
But this is what I do. I follow marketing closely and read about it whenever I can. In the end you get top shelf marketing articles!
Now for week two.
The Goods
Why Content Marketing Will Make Your Small Business Sexy
Why We’re Valuing Facebook Fans All Wrong
This Is What The Sales Funnel Should Look Like
How To Measure ROI For Networking Events
Learn From Automobile Makers On How To Increase Your Facebook Page Engagement
by Jordan J. Caron | on July 17th, 2012
Search Engine Optimization can be down right intimidating.
I feel your pain. Three years ago I knew nothing of SEO.
That was until a friend suggested I talk to him for an hour on SEO. At the time I was working for a golf holiday company and I felt that we could attract website visitors through search terms like “Scotland Golf Holiday”.
For a few reasons I wasn’t able to help my employer out. But it was still beneficial to learn SEO.
And now I’m helping you learn SEO in three components.
- Keyword research
- Website Optimization
- Backlinks
Click on the first two links for previous posts where I show you how to do proper keyword research and then properly optimize your website.
Today’s post will discuss how to get backlinks to your site.
How To Get High Quality Backlinks
Backlinks are simply links from other websites pointing towards yours. They help notify Google that your website exists. The more valuable backlinks you have, the better your Google PageRank. I explain why PageRank is important to your overall search engine rankings below.
Essentially backlinks are the HGH of SEO. In this case they improve your search rankings and not your bicep size!
Without all three components your rankings will not improve. As I said backlinks are the only way Google knows your website exists. You could nail the first two components to SEO but if you have no backlinks pointing to your website, your rankings won’t improve.
Continue reading this post for a list of ways to acquire high quality backlinks.
Before I list those ideas, lets start of talking about Google Pagerank. Page rank is a way Google notifies us on how trustworthy a website is.
Sites like Facebook, ESPN.com and Twitter have a high page rank. Most business websites like yours don’t have any Pagerank.
But as you build more high quality links to your site, your pagerank and trust with Google will increase.
Now onto getting more backlinks. With Google continuously cracking down on what type of links are valuable, here is a list of the best ways to get high quality backlinks.
- Business Directories – Getting your business listed in directories with help with citations and most directories give a link back to your site.
- Guest Blogging – finding relevant blogs and pitching a blog post idea
- Social Media Profiles – Linking your personal and Business Google + pages to your website is important. Even if you don’t plan on using Pinterest, Twitter or other social media sites, create a profile with a link back to your website.
- Be remarkable, unique or even controversial – if you’re remarkable or unique, people will talk about you online. The same with controversy, it generates attention and possibly plenty of conversation and links
- Comment on relevant blogs
- Participate on social networking sites like Facebook and Google+ where you can link to your latest blog posts
- Participate in relevant forums
- Monitor and participate in local forums like Reddit
- Hold interviews with prominent people – they’re bound to garner enough attention
- Submit your business to relevant local and industry specific directories
- Submit a press release to press release sites
- Link out to others and maybe they’ll notice and link back
Signup or add Webmaster Tools to your Google Account
Add One Of These Page Rank Checkers to Your Chrome Broswer
Add This Page Rank Checker to Your FireFox Browser
What Do You Think?
Was this video easy to understand and do you have a clear plan of action to start acquiring more backlinks? If you’re struggling finding relevant blogs let me know and I’ll help you out.
If you enjoyed this video and want to know more about SEO, subscribe to my updates. There are a few more thing I want to discuss on this blog that deal with SEO and I will be blogging about soon.
by Jordan J. Caron | on July 15th, 2012
new series of blog posts. The concept is easy. It’s going to be the Top 5 Weekly Marketing articles.
I’m calling it “While You Were Working”. And they’ll be published every Sunday afternoon in North America.
The weekend is almost over and for many, it’s back to work tomorrow. But when you’re winding down on a Sunday evening, take 15 minutes to read the articles I’ve posted for you.
My goal is to generate some ideas to better market your business. So hopefully the articles will give you inspiration and get the
I understand that you may not have time to keep up to date on the latest in the marketing world. Not to worry, I’ve got you covered!
I do my best to find the most relevant marketing articles so you don’t have too. You man the fort and I’ll supply the content.
Sound good? Great!
The Goods
Use this idea to inspire better usage of your Facebook pages images
Smart Car Turns Facebook Images Into a Flipbook
Focus On The Quality of Your Content Management
What It Takes For Your Brand’s Videos to Get Noticed
Focus on Your Customers when using Social Networking Sites
5 Ways Brands Are Using Pinterest to Authentically Connect With People
What Do You Think?
Do you like this concept? If so, what type or articles are you looking for?
