Tracking Local SEO Results

Our goal here at Meaningful Marketing is to provide better search rankings for our clients. It’s pretty simple.

But how do we track those results? Since the search resultsĀ are always changing, we have to stay on top of the results by using software. We use BrightLocal as we believe they have the best local SEO software around.

On top of tracking our clients search rankings, we can also track their:

  • Reviews from 10 of the leading reviews site
  • Business listings (past and the ones we create)
  • Google My Business rankings & insights (keyword rankings for five keywords & insights for phone calls, clicks to websites and direction requests)
  • Social Media posts and engagement
  • Google Analytics traffic

Here’s an example of a clients SEO dashboard. One simply click and you can see lots of data related to SEO and online marketing.

Website Growth Tracker

As nice as that dashboard is, it doesn’t track other things and the Google Analytics along with social media tracking doesn’t show growth. Thankfully Charlotte O’Hara has created some really awesome templates where you can track your websites growth. From Google Analytics stats to social media follower growth, she’s got it all covered!

Check out her post and if you like the idea, purchase those templates for a small price.

Also, take note and how her blog post is a method of linkbuilding. She created a great piece of content, did some outreach and is sure to get many more backlinks to that post.