The Opposite of SEO is Social Media

Twitter Advanced SearchIf you follow this blog, you’ll know it’s mostly SEO related. I personally find that it has more value and results for my clients who don’t have the time to invest in social media.

But I do post tips on how to use Twitter from time to time. This is one of those posts.

Regardless if we are an SEO Victoria company, this tip I’m about to share on using Twitter is so powerful. It can help you find clients and hear what people are saying about your product or service in real time.

The best part about this is it takes all of 30 minutes a week. So when you hear about the ROI of social media, well, it’s right here with this simple and profound tip.

What exactly is it?

The Search Function!

In SEO people search your business. But with Twitter, you can actually seek them out.

It’s like reverse engineering in a way and why I call it the opposite of SEO. Make sense?

Depending on how big your market and reach are, using the search function will make way to larger results. If you’re a small business in a small town, you should still see results.

So what do you do?

  1. You create a list of terms or words (much like you would with doing keyword research in SEO) that people might talk about when using or looking for your product or service.
  2. Then you head to the advanced Twitter search function and enter those terms (one at a time)
  3. Place your city location(s) you’re targeting or do business in
  4. Hit search
  5. Then make sure to click all (see second image below)

Powerful Twitter strategy

After you hit submit be sure to click on all to see all Tweets with your keyword of phrase in it.

Powerful Twitter strategy


Here’s a couple of examples of how you can use this.

I already talked about how Victoria realtor Scott Garman used Twitter when he moved to a new city and was looking for clients.

He created a list of words people might using when buying or selling a home. A couple of words were:

  • realtor
  • house for sale
  • home
  • moving
  • house value

I also chatted with our newest clients The Wonderdogs a few weeks back on ways they could use Twitter.

Let’s say they wanted find people who needed dog training in Victoria. They could search for terms like:

  • dog barking
  • dog misbehaving
  • dog trouble
  • dog command

If they wanted to look for potential clients who need doggy day care in Victoria, they could search for terms like:

  • doggy day care
  • dog kennel
  • pet hotel
  • dog care
  • dog boarding

Ben Kersen is also a international dog trainer. With this he could leave the “Places” form empty to search globally for these terms:

  • dog trainer
  • train dogs
  • learn to train dogs

The ROI of Social Media

Everyone who owns a business wants to know the ROI of social media. If you can afford 30 minutes a week or 5 minutes at the end of each day searching Twitter for the keywords people might mention when looking for your business, I’m sure you will see improved social media marketing results within 2 months.

Let me know if you have done this before and what type of results you have seen.