It’s frustrating not getting any comments, likes or shares.
You post an insightful link and tumbleweeds blow by. You let everyone know about a new product or sale you’re having and you hear nothing but crickets.
No matter what you post there’s very little in the way of comments or engagement. You might think this will change when you get more likes. Well I’ve already talked about how the need for social proof and more likes can really hurt your updates from getting seen.
Instead focus on increasing engagement with your current followers. This will give your updates a better opportunity to be seen by the fans you do have. Getting more engagement drives your Facebook EdgeRank score up and allows your updates to be seen more often in peoples news feeds.
So how can you generate more engagement on Facebook?
Read on and I’ll explain a practical way to do just that. (more…)