Top SEO Strategies You Shouldn’t Use in 2022

Just having a website for your business doesn’t cut it anymore today, and even though it may be beneficial for highly loyal customers, it doesn’t provide new clients. The global market and the online world are enormous, which means that competition is everywhere.

That’s why hiring an SEO agency such as SmartClick is more than necessary in 2022, especially if you want to attract more and more people to your site, which by default means the services and products you offer. 

Therefore, here we will see the top SEO strategies one has to avoid in 2022 in order to be successful. Let’s begin. 

Not Having A Mobile-Friendly Site

It is fair to say that this is probably the worst mistake you can make when it comes to SEO and the success of your website. The reason being is that most users today don’t read or search for products on a laptop; instead, most of them use their smartphones. Therefore, even though the various SEO tools are extremely important, it’s also valuable to have a site that it’s even better when visited on a mobile phone. 

Because people use their phones so much, Google prioritizes mobile-friendly sites. If you don’t optimize for mobile properly, this will hurt your search engine rankings, which means that gaining more visitors is almost impossible. 

Keyword Stuffing Can Be A Huge Problem

Things have changed over the years, and even though in the past it used to be great to repeat keywords as much as possible, today this is not the case anymore. In the past, you even had the chance to repeat the same keyword many times, and Google would still recognize it, and you would maybe rank high. Now, you have to be careful. 

Google algorithms have improved in a significant manner and are a lot more intelligent, having a semantic search. In its essence, this means that keyword stuffing won’t provide you with any improvement, but an even bigger problem is that it can harm your SEO. The goal has to be to provide users with valuable info and results in order to satisfy their needs, and keyword stuffing is not the way to do it anymore. That’s why you have to keep your keyword usage to a minimum, and you can use some synonyms to address something of similar meaning. 

Broken Links Have to Be Fixed

You probably have noticed that in your blog posts with several links, there is a higher chance that you may end up with a broken link. This issue can happen if the site you link to doesn’t exist anymore or more often if they have changed its URL. 

Therefore, you have to review your blog posts and articles and update the broken links, if there are any. If you leave them be, your site visitors will realize that you have poor maintenance, which is not good at all, and even a bigger issue is that if you have many broken links, your site may drop down in the rankings. You can use a tool or even change them manually in order to make sure everything is corrected. 

Wrongly Used H Tags

Yet another crucial aspect of SEO is using H tags properly in order to increase readability and represent sections the right way. It is almost impossible for Google to recognize your content without using H1 tags for headings, H2 for subs, and H3 for smaller sections. 

Furthermore, it’s not just about Google; it’s also about your readers having a clear view of the content, having a great structure, and showing why this content is beneficial. That is why H tags are vital and are not an optional feature; they are a must if you want to prosper in today’s SEO world. Also, people like it when the text has headings that describe what the paragraph is about when it’s not long, and it’s precise. 

Having A Slow Site Means No Visitors Anymore

Having a slow site is extremely harmful to SEO today since users want to get the information they need fast, and they want everything now. 

When someone clicks on your site and has to wait for several seconds to load, they will for sure leave the site immediately. That’s why Google also sees this as important, and speed is one of the crucial factors when it comes to rankings. If your site is slow, the search engine crawlers will take a lot more time in order to scan it, and you will not rank high, and people will also avoid your site. 

There are several ways to make your site faster, and as mentioned above, that’s why hiring a high-quality SEO agency is necessary. 

Plagiarism Is Not Allowed  

Plagiarized content will seriously hurt your SEO because search engines will detect it quickly. The sites that still make this mistake suffer severe consequences, and it’s much better to invest in creating high-quality content. 

Of course, it is wise to take inspiration from your competitor’s content, but you have to improve it, and you have to make it original, plagiarism-free. You can use tools like Quetext in order to check if there is plagiarism, which is a must in today’s online world; otherwise, you won’t have any benefits from that content. 

So, please don’t waste any more time and hire a local SEO agency like ours that knows how to practically implement aspects that will make your site better and avoid mistakes such as those mentioned above.