One Thing You Haven’t Considered When Using Facebook For Business
Last night I was plugging away on some work. When I work I always hit up Soundcloud to get me zoned in. Music keeps me going.
Normally I listen to dance music but last night I came across a podcast from Ryan Hanley. He had guest Gini Dietrich from Spin Sucks on the show. I’ve followed both for over two years and enjoy what they have to say. It’s been awhile since I’ve read their blogs but I wanted to hear what they had to say in this podcast.
The Big Take Away
They started discussing Facebook and it’s eventually death. No matter what, Facebook will die. It could be three years from now. It could be ten.
What you need to think about is if you’re using Facebook for business and growing your page, what happens when Facebook dies? All those fans you have worked so hard and spent money on acquiring will be gone too.
You don’t own any of that data. Facebook does.
Take a listen to the podcast. Jump ahead to Gini’s comments at 25:58.
Another Take Away
This brings me to another point about the platform. Derek Helpern from Social Triggers mentioned it in the video below. Jump to 8:30 to hear his comments.
Your fans that you’ve worked so hard to acquire, could see ads from your competitors at any time! How much does Facebook care about you and your business? Very little. It’s all about them and their users, their data and their finances.
That stuff doesn’t happen when you focus on driving people to YOUR website.
If this all makes sense to you, I want you to focus more on:
- driving people to your website
- create engaging and useful content as you would on Facebook
- capture people’s contact details so you own that data
- market to them through email
Speaking of email, I’m going to write a post about the Canadian Anti Spam Legislation and why you shouldn’t be scared about using email in the future.