What James Bond can teach you about your competitors’ websites

spy on your competitors' websites

Want to learn why other websites are ranking higher than yours?

Of course you do!

Doing so requires you to channel your inner James Bond.

Ok well, maybe not as you’re not going to be pulling off ridiculous stunts.

But you can use a couple of Internet marketing tools to spy on your competitors’ sites.

If you are already subscribed to my updates or have been following this blog for the last couple of months, you’ll recall I’m going through a list of the 10 best free internet marketing tools.

Although I will be posting two tools today, I’ll consider them one.

How On Site SEO Works

Before I get into these two tools lets simplify the SEO process. I like to consider search engine optimization a lot easier then what many believe it is. Which is why this is will be brief! There is on-site and off site SEO.

These websites that are ranking higher than yours started by doing keyword (keyphrase) research. And they probably looked into longer search terms as well.

From there they implemented those keywords into their text. But they made sure they didn’t stuff too many keywords onto one page.

Those are the first two steps. But you might want to find out what terms these higher ranking websites are targeting.

This is where the spying begins! Don’t worry as this requires no training at all. Just the ability to download and install an extension for Google chrome.

Spy On Their Keywords


It may be obvious, but if you want to see what keyword phrases these higher ranking websites are targeting, you can use the Meta SEO Inspector extension for Google chrome.

Once you install this extension, you’ll see it on the top right hand side of your Chrome browser. Once you are on your competitors’ website, click on the light bulb to turn it on. From there click on the “toggle info-box”.

Meta SEO Inspector extension

A popup will appear in the bottom right of your screen.

Meta SEO inspector for Google Chrome

This is where you can see what keywords they are targeting.

How Off Site SEO Works

After the keywords were added to their site, they then generated backlinks. This is known as off-site SEO.

Backlinks or linkbuilding is the way Google knows that your website is important and valuable to their searchers. So if you have a large amount of high quality backlinks, the better your site will rank.

To spy on where your competitors’ backlinks are coming from, you can use any of these five websites.

Backlink Watch

Analyze Backlinks

Open Site Explorer

Link Diagnosis


Once you know where their links are coming from, you can work with your SEO company to develop and backlinking strategy.

Once you follow the steps I’ve laid out for you, you’ll be able to understand why your competitors’ websites are ranking higher than yours.

If you have any questions, please post a comment below and I’ll be happy to help you out.