How To Setup a Google Adwords Campaign

How To Setup a Google Adwords Campaign

Have you been sent a postcard from Google offering you a deal on their Google Adwords service?

Maybe you’ve realized how important search engine marketing is but your website is no where to be found.

No matter what your reason is, you want to learn how to setup a Google Adwords campaign. You’ve come to the right spot.

Over the next few weeks we’re going to educate you, through a series of blog posts, on how to setup a Google Adwords campaign.

Google Adwords Campaign Settings

Back in 2009 when I first started in the online marketing world, my hosting company gave me a $100 credit for Google Adwords. I was so pumped, free money right?!

One problem. I had no idea how to setup a Google Adwords campaign. I winged it. And I wasted that $100 very fast.

Why? Because I didn’t spend the time to learn. But you know better than me. That’s why you’re here. I want you to get the most out of your campaign.

So today’s blog post will cover setting up your first campaigns settings.

At the campaign level you can set many different parameters. Within your campaign is where your ad groups and then ads are located. They share a budget, location and other settings. The next post will talk about ad groups and ads.

For today it’s all about the campaign settings.

In this post and video you will learn:

  • The difference between the Google Search and Display networks
  • How to set a targeted geographical area for your campaign
  • How to set a daily budget for your campaign
  • How to schedule your ads for when they should show
  • How to links to important pages on your website under your ads
  • How to add a call button on mobile ads and set a time schedule

If you don’t have a Google Adwords account, watch this video to learn how to sign up for an account. You will have to sign up for a new a Adwords account if you did receive a post card. Google doesn’t allow you to add the credit to your new account.

And now here is the video on how to setup a Google Adwords campaign.

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