The #1 Mistake I see In Google Adwords Campaigns

Are you running your own Google Adwords campaign? The chances are good you are wasting your spending budget on unwanted clicks.

I don’t want that. You don’t want that.

Read this post to find out to how to properly add keywords to your Adwords account.

I see it all the time with our new clients.

They’re getting lots of clicks but the conversions are low. They think they’re targeting the right search terms but no one is calling.

Does this sound familiar?

The chances are good your keyword match types aren’t exact.

Watch the video below to find out EXACTLY what search terms people are searching and clicking on your ads for along with how to make sure people are searching the exact search term you are targeting.

For The Newbies

Now for you newbies. If you haven’t yet added your keywords and are starting from scratch, even better!

The last two blog posts talked about how to setup a Google Adwords campaign and how to add adgroups and ads to those campaigns.

Read those to get caught up.

For today I’m going to show you how to add keywords/search terms to your Google Adwords account.

In this video you’ll learn how to:

• How to use Google’s Keyword Planner tool
• Find out what search terms people are using to find your product or service
• How many queries those search terms are getting
• How to avoid having your ads displayed for irrelevant search terms

Here is a link to Google’s explanation on the difference between keyword match types.

As I mentioned the next blog post will deal with landing page optimization so you can improve your ad quality score for your keywords you’re targeting. Stay tuned for that by signing up for our email newsletter to the right. You’ll receive our local SEO training kit right after signing up.

Image courtesy of Tax Credits on Flickr.