WordPress vs. Website Builders

Wordpress-vs-Website-Builders

Lately, I’ve been getting a lot of questions about websites and the best way to build custom websites. There are many obvious reasons why you want a custom website. We build custom websites on WordPress but to many people, WordPress seems to be just another website builder. Whether you use WordPress or another platform to create your website, you can still end up with a good looking finished product.

So what’s the big deal? Technically, WordPress is not a website builder, it is actually a content management system, or CMS for short. If you aren’t familiar with using CMS’s, you may have a lot to learn. If you are looking for something that is a little easier to master, a website builder may be better for you.

Below I’ve laid out some comparisons of CMS’s such as WordPress versus website builders in order for you to decide what may work for you. It is a good thing to note that when choosing a platform to use, it depends on your comfort and your skills.

Ease Of Use

First, let’s talk about ease of use. If you use a website builder, you are pretty much guaranteed that it will be user friendly. Sites such as Weebly have easily managed page editors that help you add, move, or remove elements from your page in a flash.

On WordPress, you will not see this same visual interface. WordPress uses what is called a WYSIWYG (what you see is what you get) editor to create a visual interpretation of the website. As far as ease of use goes, a drag and drop editor is much easier to figure out, especially if you are not that computer-savvy. WYSIWYG is basically like a Word document. If you can edit a Word doc, you can use WordPress and WYSIWYG. Below is a screenshot of the WYSIWYG post and page editor for Wordpres.

Wordpress-post-dashboard

Other ease of use elements includes the ability to insert new themes or plugins without using code on website builders. To do this on WordPress, you may need to change code, and not everyone is savvy with this. Another thing to consider is the difficulty of performing simple actions on WordPress. The interface itself can do many wonderful things, but the challenge may be finding out just how to do them.

Flexibility

The second element I want to discuss is flexibility. One of the best things about WordPress is that it can be used for a variety of website needs- whether that be a blog or an online store. As you just saw, sometimes the cost of this flexibility is the ease of use. Because WordPress can just do so many different things, it is bound to get a little complicated. If you are using a website builder, you generally need to be a little more picky and choose one that will suit the type of website you want to create. Some website builders will power small business websites or personal websites, while others are more suited to power large multi-page sites. For unconventional types of websites, you may want to look to WordPress as it can change to meet your specific needs.

Themes & Plugins

Next, themes and plugins is an element to consider. Due to the large number of people using WordPress, there are plenty of themes and plugins readily available to you. If you want your website to perform a certain action, there is probably a plugin that will let you do it. But with this volume of themes and plugins comes with some that do not work that well. Some of these plugins may require extra tweaking which defeats the purpose of the ready to go plugin. On the flip side, website builders may not have as many themes and plugins available, but the ones they do have always work.

SEO

Many people want to know what is better for SEO. Having done SEO for a few past clients websites who used Wix and Weebly, they’re SEO is pretty good. You can add page titles and descriptions for each page. We did not notice that their websites were impacted negativly from using their platforms.

For a few reasons though we love WordPress for SEO simply due to the fact we love the Yoast SEO plugin. There are a lot of great features to that plugin and the major one is being able to create templates for page titles and descritptions for pages. This saves a lot of time as a template can be used to ensure pages and blog posts have the proper SEO information filled out. Wix, Weebdly and other website builders don’t offer this.

Yoast also has a feature that allows you to see all of your Google Search Console data from your WordPress dashboard. This saves the hassle of logging into your Search Console dashboard.

Again, we believe that the website builders have pretty good SEO but WordPress and Yoast are a step above.

Hosting

Finally, let’s talk about hosting. When you use a website builder, your domain name gets connected to the builder and is already configured. With WordPress, you need to find your own web host. It may also require some reading up on FTP, which is a way to upload your WordPress files to your newfound host. A benefit of finding your own host is that you are able to download your WordPress content and move it to another host, while website builders will host your site forever. If this puts you in unfamiliar territory, you may need to recruit a friend or face a learning curve.

The big takeaway is that choosing between a website builder and a CMS like WordPress heavily depends on you- how much time you have to invest, what your current knowledge of computer code is, and what you want your website to do. If you have an unconventional idea but aren’t sure if you have the skills to navigate WordPress, don’t be discouraged. There are plenty of online tutorials that can get you started.

Contact us if you have any questions or learn more about our WordPress design and development service.

Most Valuable On Page SEO Tactics for Small Business Success

small-business-seo-tipsTo get your small business site in front of as many potential customers as possible, you need on page SEO. Search engine optimization is vital to your growth and success. With proper on page SEO tactics you can boost online visibility, external links, keywords, and most important of all, organic traffic.

The top three marketing tools a small business has are . . .

  • 54 percent email marketing
  • 51 percent website traffic
  • 48 percent social media marketing

On page SEO can make a big impact on your bottom line, not just by increasing traffic, but by also cutting your marketing spend in half. Do you run PPC ads on Google? With stellar on page search optimization in place, you can rank page one without running ads.

Make search engine optimization a priority in 2018 with the following SEO tips for small business online growth and success.
local-seo-tips

Get Local with Your Small Business

Mobile has become the preferred search device for products and services, making it essential to have your small business listed. In fact, 50 percent of mobile consumers who will visit a store they found in local search results within a day.

The first step is to set up a local listing on Google My Business.

google-my-business

When someone searches for products and services similar to yours, they will see your business, website, and also get featured on Google Maps. Leverage other local listing sites like Yelp or Angie’s List as well. The more local listings, the more your small business will appear in SERPs.

Local listings are also the perfect platform for your customers to rate and review your business, products, or services. This is more important than ever, since online consumers check ratings and reviews prior to making a decision to buy.

Make Your Small Business Site Mobile-Friendly

The New Year will usher in a few changes for on page SEO, and one of them is Google mobile-first index. This will give priority to mobile friendly, fast loading sites when a user searches via mobile. This is very important for future business growth and success, especially since most consumers are now more mobile than ever before.

A few on page SEO mobile-friendly tips for your small business are:

  • Make your site’s content readable on mobile devices, including the text and font you decide to use.
  • Avoid software that is not mobile-friendly like Flash.
  • Think like a user visiting your site by ensuring your pages are easy to scroll and navigate.
  • Make your CTA buttons and anchor text links easy to see and not in the way of a users scrolling thumb.
  • Ensure your page load time on mobile is optimized and under one second.

To check these potential on page SEO pitfalls, turn to Google. Google has a number of tools you can use to check just how mobile-friendly your site actually is . . .

Google Mobile-Friendly Test

Think with Google Test My Site

Google PageSpeed Insights

meta-tags

Create Unique SEO Titles and Meta Descriptions

Google algorithms are always on the hunt for duplicate content and poorly constructed SEO titles (page titles) and meta descriptions. These issues could cause your small business website and pages to drop in ranking.

The first step to better on page SEO is to look at your page titles and meta-descriptions. You want to tell Google exactly what your page is about, and why it fulfills search intent.

Make a list of all your title tags and start looking for duplicate keywords, and subpar title descriptions pages that promote your products or services. Then get a little creative by replacing those duplicate keywords using online tools like SEMrush’s Phrase Match.

sem-rush

To highlight this important on page SEO tactic, here is an example from Brilliance, for product page best practices, listing a number of keyword rich options.

brilliance

Time to Make On Page SEO a Priority . . .

Your small business can’t afford to ignore proper on page SEO tactics. These 100 percent free changes can decrease your need for large PPC ad spend while also providing a better user experience for your site’s visitors on both desktop and mobile. How will you make on page SEO work for you in 2018?

nick-rojas

Nick Rojas combines 20 years of experience working with and consulting for small to medium business and a passion for journalism to help readers grow. He writes about technology, marketing, and social media for the aspiring entrepreneur. When Nick is not sharing his expertise, he can be found spending time at the beach with his dog Presto. You can follow him on twitter: @NickARojas

Blockchain Applications That Can Help Your Small Business

blockchain

Blockchain and cryptocurrency were words of the year in 2017, largely due to the latter’s meteoric rise in value over the course of the year. By December 2017, everyone was talking about the valuations and the technology.

But the implications for business were often thrown by the wayside as speculators, including average citizens, rushed into the market, giving projects with little more than a white paper million-dollar valuations. Some projects, though, offer quite a bit of promise, and the blockchain as a technology itself certainly has potential, with a plethora of use cases poised for testing.

Keeping businesses – and reviewers – honest

business-integrity

SEO is vital to businesses in a competitive market. When people need a service, they go straight to the internet, and search engines are where they find those services. Without SEO, your business disappears into the ether, making it hard to find new customers. Immediately after finding a few businesses, though, customers look to reviews.

Those reviews often make-or-break deals. In person, you might have raving reviews from your customers. But few people trust the testimonials on a website. After all, it is trivial to add a name to a quote. Blockchain, with its unchangeable and transparent nature, will change that. And it will change it in two ways.

First, all reviews from the same person will be linked to that person. Perhaps a company will emerge that verifies offline identities and connects them to the online account, so we can know there is a real person associated with it. That will ensure the business remains honest. Furthermore, since the account is linked to a specific person, it will keep them honest. If a reviewer holds a grudge against a business or acts as a troll, they can be easily spotted due to the transparent nature of blockchain.

The second way honesty can change is through smart contracts. Writing an agreement in code and uploading it to a blockchain is better than setting it in stone. It is now part of an unchangeable, globally distributed network that is very difficult to eradicate. It resides in no single place and no single entity can control it.

Even better? The terms will be codified. Whenever the contract is completed, the entire blockchain will be notified. Reviews can be unlocked only after service is completed, again keeping reviewers honest. Conversely, if a company fails to complete the contract as stipulated, the entire blockchain will know, and that issue cannot be erased, thus keeping businesses honest.

Transactions and eliminating the middleman

Cryptocurrencies need blockchain, but blockchain does not need cryptocurrencies. Nevertheless, the two are closely related, and one way for small businesses to take advantage of blockchain is through the use of cryptocurrencies. One of the driving forces behind Bitcoin and other cryptos is to eliminate the transaction fees charged by middlemen, which are usually quoted in percentage terms. Crypto transactions are usually flat-rate, which is good for transfer of large amounts. However, even for small amounts, using the right crypto will still yield significant advantages, as the transaction fee may only be a couple cents.

If your business wants to accept cryptos, you can skip the fees charged by banks. You must be careful to choose a low-fee coin, though, otherwise you’ll be paying more in fees than you’re currently do! Several major companies now accept cryptocurrencies, and your small or medium sized business doesn’t have to miss out on it just because it’s small.

Other Use Cases 

As noted at the beginning of this article, there are tons of use cases for blockchain. Only you can decide which one is most relevant to your business. Do some research and find the best one. You might find that currently there is no blockchain project that relates to your business. In that case, you can start your own.

The internet is in many ways still the Wild West of commerce, even if regulations and consolidation are leading to most traffic flowing through certain platforms like Facebook and Google. So, yes, you need SEO to get noticed on those big platforms, but you can also start your own projects and potentially become a platform yourself.

And even if you have no interest in starting your own blockchain, there are plenty of projects still in their infancy. With the hype around blockchain dying down (as evidenced in those Google Trends links at the top), the technologists will be paying more attention to legitimate projects and you only need to wait a few months until a blockchain might be relevant to your business.

nick-rojas

Nick Rojas combines 20 years of experience working with and consulting for small to medium business and a passion for journalism to help readers grow. He writes about technology, marketing, and social media for the aspiring entrepreneur. When Nick is not sharing his expertise, he can be found spending time at the beach with his dog Presto. You can follow him on twitter: @NickARojas

Difference Between Web Design & Development

Difference-Between-Web-Design-Development

One of the common misconceptions out there is that web designers are the same as web developers. You may think they do the same thing when in fact there is a difference between the two. Let me explain below what each person does.

Web Designers

A web designer is an expert with graphic design software such as Adobe Photoshop or Illustrator, and uses these graphics to create certain themes or looks for a website. The designer’s creation is then attached to coding and uploaded online. It is important to note that not all web designers are experts at writing code, and they do not always deal with the coding that their designs will be attached to.

Sometimes designers do not even meet the team who will help their design go live. Web designers are creative and imaginative, and need to have an eye for aesthetically pleasing images. Supplementary education for a career in web design includes graphic design, or other arts classes such as photography. Many designers even study classical art techniques in order to better understand colour, use of space, or audience. One of the most important things for a successful web designer is a portfolio of their work, used to showcase what they are capable of to potential employers.

Once a web designer finishes a website, they will have to hand the website over to a web developer to code it to a live, functional website.

Web Developers

Although some parts of a developer’s job can overlap with a designers, there are some aspects that are completely different. The main job of a web developer is to work from the back-end of a website in order to build the frame, a frame which the design is then placed on.

Developers are very well trained and know coding languages as well as HTML, Javascript, JQuery and CSS. Rather than make the site look aesthetically pleasing, developers are more focused on making a website that runs smoothly and works well. Developers often study computer science, computer programming, and anything related to computer technology. In order to do this job, you need to enjoy tweaking the smallest details and performing tasks that may seem redundant to some. Developers also often have portfolios, and although they will look vastly different from a designer’s portfolio, they serve the same function.

So, it is clear to see that both jobs have a specific function in completing a greater goal: the creation of a website or online interface. In order to make a site that users enjoy, the design must be appealing, and the development must be sound so that it runs smoothly. When both these elements work in harmony, the user is more likely to return to that site.

Now for the complicated part: it has become more and more common for designers to delve into learning code and for developers to begin learning design theory. This is great for those who are exploring both fields as they have a greater skill set, and it is great for employers who may only have to hire one person for two jobs. It is possible for someone to be both a developer and a designer, and this makes them a hot commodity.

A benefit of this merge is that it is becoming much easier for developers and designers to communicate effectively. Due to the amount of jargon in the fields of design and computer science, it can be easy to fall into an explanation that someone outside of the field does not understand. A way that many designers and developers combat this is to avoid jargon as much as possible, and show each other rather than tell what they are looking for. As more people cross over from design to developing and vice versa, these techniques may not be needed as much.

So, now you know the difference between web developers and web designers, and how that distinction is quickly blurring into one title. Although it is very possible to do both tasks well, most people will always be better at one job, and they usually make that their primary focus. Remember, don’t always assume that a designer is a developer, or vice versa!

Contact us if you have any questions on web design or developement.

Tracking Local SEO Results

Our goal here at Meaningful Marketing is to provide better search rankings for our clients. It’s pretty simple.

But how do we track those results? Since the search results are always changing, we have to stay on top of the results by using software. We use BrightLocal as we believe they have the best local SEO software around.

On top of tracking our clients search rankings, we can also track their:

  • Reviews from 10 of the leading reviews site
  • Business listings (past and the ones we create)
  • Google My Business rankings & insights (keyword rankings for five keywords & insights for phone calls, clicks to websites and direction requests)
  • Social Media posts and engagement
  • Google Analytics traffic

Here’s an example of a clients SEO dashboard. One simply click and you can see lots of data related to SEO and online marketing.

Website Growth Tracker

As nice as that dashboard is, it doesn’t track other things and the Google Analytics along with social media tracking doesn’t show growth. Thankfully Charlotte O’Hara has created some really awesome templates where you can track your websites growth. From Google Analytics stats to social media follower growth, she’s got it all covered!

Check out her post and if you like the idea, purchase those templates for a small price.

Also, take note and how her blog post is a method of linkbuilding. She created a great piece of content, did some outreach and is sure to get many more backlinks to that post.