Why Your Website Is Loading Slow


People who visit websites prefer web pages that load quickly. According to experiments by Google, a slight delay, even just hundred milliseconds, can create a negative impact. But, what does “page speed” certainly mean? Today, in this six-chapter detailed speed optimization guide, I will tackle about page speed and explore why a quick loading page is vital.

Numerous benchmarks and research papers have proven that improving the speed of your website is one of the highest ROI and most inexpensive investments. Fast page speed is important for a lot of reasons. First is to provide first-rate user experience. If your website has a better user experience, then the chances are visitors will spend more time on your website thus the chance of buying from you increases.

Another reason to augment the loading speed is for good search engine ranking. Effective April 2010, a website’s search engine ranking is based on its upload times. In short – if all other aspects are the same – fast websites have a higher ranking compared to slow websites.

So if you have a slower site – what can you do to improve it? I will provide you valuable tips that you can implement right away.

Slow? How Slow?

Google engineers have found out that the hardly visible page load time is about 0.4 seconds is sufficient enough to make users search less.

Nowadays, online businesses have all the available resources that they need to provide content in an instant, however, to control and balance these resources; they will require a website that is speed-optimized that provides the finest user experience.

And what happens when they don’t?

One out of four visitors will leave a website loading takes more than 4 seconds. About 46% of users don’t return to websites that are performing poorly. Owners of the website have about 5 seconds to accommodate visitors before they think of abandoning the site. A 1-second delay in loading time could result to $1.6 billion in yearly losses for many online businesses like Amazon.

About 47% of online customers expect less than 2 seconds of page load time before they consider leaving – 40% will abandon the website if they are waiting at the third second,  long before a performance analytics tool detects their presence in the website. Two seconds is the average peak loading time for conversion – which is faster that many websites around the world.

And what happens when they speed up?

Acceptable Website Performance – The Neuroscience and Rhythm

The occipital lobe of the brain can store visual info in the form of sensory memory in the speed of 100 milliseconds.

According to Goggle researchers that a loading time that’s less than 100 milliseconds provides visitors the impression of an instant site reaction the same with how the visual sensory memory processor of the brain functions in surges of 100 milliseconds. The memory store is emptied after 0.1 seconds as the photoreceptor cells found in the eyes convey more info going to the occipital lobe.

To maintain a continuous flow of thought, a 1 second loading time for a page is sufficient enough – users will feel more in control during their browsing activities, and the mental strain isn’t  intensified except if the website doesn’t respond as intended.

Visitors will barely stay if there is a 10-second delay. Visitors will feel impatient, frustrated and feel abandoned if there is a delay and they will tend to stop going back to such sluggish websites again.

Reasons Why Your Website Is Loading Slow

How a website performs is always important. A website that performs well improves user experience enormously. This will result in visitors returning to your site, staying for a long amount of time and converting. A well-performing website can be typically seen high in the search results due to the fact that the indexer is experiencing minimal issues with it. And, mobile devices are becoming more vital today that a site can’t manage to perform at a slow rate and without the right improvements.

Below are lists of the most basic mistakes:

  1. Speed optimization is completely neglected while building the website

A lot of businesses don’t think that their website has to be optimized during its development. They only think that it needs optimizing after their website is live and they don’t get the desired organic traffic. By that time, the website will be so intricate that a systematic optimization will need them to essentially start all over. It is ideal to have websites optimized while it’s in the development stage. This will help save time and resources.

  1. Cheap web hosting service

Cheap web hosting service is only cheap at first. With millions of websites, the space for web hosting is crowded enough. Ordinary web hosting services offer cheap services at the same time compromising quality. They are able to do this by hosting a number of sites on a single server. This approach slows down web pages a lot that the revenue loss is greater than the reduction cost.

  1. Too many plugins and widgets

Do you want to have a website that’s well-designed? Just remember, add-ons that sometimes come in as widgets or plugins can weigh on the performance of your website. The addition of a widget can add a 2-second loading time to your page. And, plugins that stream huge date to do difficult operations can greatly affect your site. In the end, these add-ons can even lessen the web page’s functionality.

  1. Advertisements

Advertisements can slow things down. Your page is going to load a lot of stuff from the web to show it to your visitors, so make sure not to overdo it. If you try to make profits in this manner, it may cost you more.

  1. Designs with large hi-res images

Attractive and fine-looking themes may come at a price. Using images with high-resolution may make your site look great. However, it may significantly slow it down. Website owners and developers may be tempted such endeavor and often makes sense. But usually, they end up costing bandwidth and make you lose clients.

  1. Websites not optimized for mobile users

Almost everyone today is using mobile devices, and it’s imperative that your site must be mobile device friendly. Sites that aren’t optimized for mobile device users normally experience from problems such as videos that are non-playable, bloated graphics and inappropriate cross-linking. Furthermore, Google has recently defined that to lower the PageRank of sites without mobile optimizations. And that is something to consider for website owners.

Wrapping it up

Though the issues mentioned above are very obvious, I have witnessed numerous sites experiencing the same issues and problems. Vital factors such as site speed, design, and usability suffer due to time or money matters. So it’s very important to begin with the basics and do some research.

Test your website speed to see how it performs. If it’s loading too slow, improve your websites speed.

Bottom Line

Do not neglect the idea of optimizing website load speed. In today’s digital world, so you can be successful, you must deliver in a fast manner. Visitors will not stay long; you have just a few seconds to catch their attention. So begin optimizing the speed of your website now and you can reap the benefits anytime soon.

My next post will be on the difference between hosting accounts and what server you choose is important to website load speed.