Two Easy Ways To Increase Click Through Rates

It’s one thing to have a high ranking website. But it’s another thing getting people to click through to your website.

Not all people will click on your website if your the search result. You certainly hope they would. But there might be something turning them off.

Then it got me to thinking, why not write a blog post about this very subject!

Improve Meta Description

Over the last month I’ve had the good furtune to gain three more clients. As with all of my new clients, I start improving all on site SEO.

I will run each new clients website through the Hubspot Website Grader. What I find is that most of the webpages on their sites have no meta tags. So no page titles, descriptions or keywords they are targeting.

What I then do is add those details into each page. When it comes to writing the page description, I make sure to follow Marcus Sheridan’s advice from his blog post The Ultimate Guide to Writing GREAT Meta Descriptions every time.

The page description is what shows up below your page title.

Victoria SEO - Writing meta page tags

Add An Image Beside Your Website

Another way to improve click through rates is to add an image beside your website in Google search results.

Having an image beside your website can build trust. People will know your the business owner before they enter your website.

I was having a conversation with my clients who provide Victoria Car Repair services, Victoria Transmission & Auto Care. Owner Adam Sullivan remarked at how cool he thought that looked.

Todd Mahovlich who is a realtor in Victoria also likes the idea.

victoria bc real estate agent   Google Search

How To See Your Results

Google webmaster tools allows you to see what your click through rate is for certain search terms.

Just head to your account and under “search traffic” and “search queries” you can see how many times your website appears for a search term and how many times it’s clicked on.

Webmaster Tools Click through ratesI hope that these two tips will help your increase your click through rates.

 

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  • Todd from Victoria BC Realtor December 2, 2013, 11:12 PM

    Thanks Jordan for this. Since I’ve added my photo I’ve noticed a better CTR.

    Reply
  • Louise December 5, 2013, 4:09 AM

    I’ve been looking on google, after reading this article, at some of the images that people have put next to their website. Not all of them are images of people, some have logos for example, and I was wondering if there is a difference in click through rates depending on whether the image is of a face or of another image?

    Reply
  • Jordan J. Caron December 5, 2013, 2:47 PM

    I haven’t seen any studies but I would imagine seeing a face rather than a logo would have more click throughs.

    Reply
  • Adam from Nanaimo BC Transmission Repair December 5, 2013, 2:36 PM

    Nice tips Jordan. We did indeed implement the Google + photo beside our website and it’s working well.

    Reply
  • kilat aryanto December 10, 2013, 9:16 PM

    thank jordan for sharing, this id good post, increase visitor = increase earning

    Reply
  • Jordan J. Caron December 12, 2013, 3:45 PM

    That is a pretty simple equation Kilat. Thanks for stopping by.

    Reply
  • Agriya December 12, 2013, 11:15 PM

    Hi Jordan,
    I completely agree with your concept. I have personally experienced with click through. In my blog post which post have most number of visits, clicks – which is on the ranking :) that is true. As you said Add An Image Beside Your Website is very important to tell the search engine bots that you are the sole owner of the particular article. Thanks for sharing this

    Reply
  • Roshan from How To DJ December 13, 2013, 2:13 PM

    Thanks for the tips Jordan. We did the rel author on our site and have re-written the meta desciption as per Marcus.

    Reply